Leulu & Co.Website Redesign

Joy Widger
May 29, 2024
3 min read

Updated: Sep 22

Create a user-friendly website and drive website traffic to achieve business goals.

Introduction:

Leulu & Co., a company offering design and marketing services to government contractors, approached me to redesign their website. The goal was to improve the user experience (UX) by making the site more user-friendly, visually appealing (UI), and accessible across all devices.

Visite Website

Define the problem

Challenges:

The old website wasn't converting visitors into paying clients. The core issues were:

Unclear Value Proposition: The website failed to clearly communicate Leulu & Co.'s unique selling points and benefits to potential clients.
Poor User Journey: Confusing navigation and a lack of CTAs (calls to action) made it difficult for visitors to find the information they needed and convert.
Outdated Design: The website's visual identity wasn't modern or professional, hindering trust and brand perception.
Low-Contrast Design: The color scheme and layout lacked sufficient contrast, making it difficult for users to navigate and find the information they needed. This resulted in frustration and a high bounce rate

Research & Analysis:

Competitive Analysis:

Analyzed competitor websites to identify best practices and potential gaps in Leulu & Co.'s online presence.

User Research:

Conducted in-depth interviews with existing customers to understand their pain points and preferences while navigating the website
Distributed a user survey to gather broader feedback on website navigation, product presentation, and the overall user experience.

Findings:

Users found the website layout confusing and difficult to navigate.
Product information was not readily accessible.
The visual design lacked brand identity and felt outdated.

Prototype:

High-fidelity Wireframing:

Due to time constraints and close collaboration with the CEO, I jumped directly into high-fidelity wireframing in Figma by bypassing the low and mid-fidelity stages.
This allowed for a more rapid iteration process, focusing on visual design and user flow within a realistic representation of the final product.

Responsive Design:

To ensure a seamless user experience across all devices (desktop, tablet, and mobile), responsive design principles were incorporated from the outset.

This involved creating flexible layouts and utilizing media queries to adapt content and visuals for optimal viewing on different screen sizes.

UI & Design Iterations:

Working closely with the Leulu & Co. CEO, we iterated on the high-fidelity wireframes in Figma.
This ensured the design aligned with the CEO's vision and addressed user feedback.
Key improvements included:
- A clearer navigation structure for intuitive browsing.
- Enhanced product presentation with high-quality visuals and detailed information.
- A modern, brand-consistent aesthetic that reflected Leulu & Co.'s values.
- Responsive layout for optimal viewing on all devices.

Style Guide Development:

A comprehensive style guide was created to ensure design consistency across the website and future marketing materials.

Development & Implementation:

Following final design approval, the website was implemented using WordPress, a user-friendly content management system (CMS), allowing for easy future updates.

Results:

The redesigned website received positive feedback from users, with significant improvements noted in:

Navigation: Users found the website easier to navigate and locate desired information.
Engagement: Users spent more time browsing products and interacting with the website.
Brand Perception: The new design conveyed a more professional and trustworthy brand image.
Improved Client Conversions: A significant rise in contact form submissions and inquiries from potential clients.
CEO Satisfaction: 100%: The CEO was thrilled with the website's effectiveness in attracting new clients.
Measurable Growth: The redesigned website directly contributed to Leulu & Co.'s business growth.

Conclusion:

By prioritizing user research and iterative design, the Leulu & Co. website redesign achieved its goals. The improved UX and UI led to a more engaging user experience, a stronger brand presence, and a measurable increase in website traffic. This case study demonstrates the effectiveness of user-centered design in creating websites that are both visually appealing, functionally effective and drive positive business outcomes.